Say the words “theme park” to a friend and a couple of images are likely to enter their mind: rollercoaster‚ and queues.
The regrettable reality is that people are often discouraged from heading to amusement parks, particularly at weekends and during school holidays, because of a perception that their day will mostly be spent queuing.
Thankfully, theme parks seem to be catching onto how the queue could be hindering their profits, and so are currently composing different ways to enhance the queue experience while also decreasing queue times.
Electronic digital signage can be integrated into a theme park as a way to control queues and improve the overall experience for the customer.
Gates to theme parks now frequently sport electronic digital signage to display the current queue times for major rides. This system means that customers can predetermine where the biggest queues lie and elect to head towards rides with smaller lines. An equivalent system is often put to use at the entrance to each individual ride. When theme parks cover an especially large area, a lines size could have risen considerably by the time it takes a person to traverse the park and get to the chosen ride. If additional electronic digital signage is located at the entrance to the ride, the customer is then able to determine if they would like to wait in that particular queue, or to head elsewhere. The digital signs may also be used to display any ride closures, stopping angry visitors from turning up at a ride to discover it has been closed.
In addition to making the event better for the customer, electronic digital signage utilised in this way could improve the mood of staff members, because they will be handling a a more joyful crowd of customers. This could likewise enhance all round business revenue as disappointed customers are probably not going to come back, though people who enjoy their experience most likely will.
Electronic digital signage can also be used in-queue. Monitors showing advertising campaigns can be played to customers who are waiting in line. This not only serves to amuse customers, but also stands as an additional income source for the park. The employment of digital signage in this way is also prevalent across the USA, however British theme parks are taking a bit longer to catch on.
Inspite of being utilised as an advertising method, so long as the right kind of advertisements are shown, the visitor will comprehend this as a source of entertainment.
Additional crowd control solutions are often needed during a parks peak times. The crowd barrier is useful to handle and control any overflow of queue lines that may arise on exceptionally hectic days. This benefits the visitor as a fair queue system is retained and therefore makes life easier for the employees since they are coping with less anxious visitors.
Electronic digital signage used in combination with the crowd barrier may guarantee that the day out flows without problems for all visitors, regardless of how full the park is. When visitors are exiting a theme park in a great frame of mind, it is likely that they will come back again. Also, they are more likely to tell friends and family about their good experience, which in turn may encourage them to visit at some point aswell.
